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Cebu City, Philippines – Earlier today, ALA Promotions president and CEO Michael Aldeguer boldly declared that Pinoy Pride IX: Nietes vs. Garcia will be sold as a pay-per-view (PPV) program for boxing aficionados who want to see the fight live. Aldeguer, in partnership with ABS-CBN Sports, has forged a strategic partnership for this groundbreaking endeavor with SM City Group and Sky Cable, the leading cable services provider in the Philippines.

Aldeguer said that there were many queries from all over the country, mostly from boxing VIPs and diehard boxing fans, asking if they can purchase tickets to see the fight live in Bacolod City on October 8th, 2011. But due to the high volume of fans that are expected to watch the fight on site, ALA Promotions resorted to streaming Pinoy Pride IX through pay-per-view.

“We received so many calls from VIPs and fans asking for tickets to the fight,” Aldeguer told the members of the sports media. “But we also have to consider the people from Bacolod who would also want to partake in the event.”

For diehard boxing fans based in Cebu City, ALA Promotions is pleased to announce that Cinema 1 of SM City Cebu will show the live telecast of the event, showcasing three bouts that will feature Arthur Villanueva, AJ “Bazooka” Banal, and former world champion Donnie Nietes.

Bracing for post-Pacquiao era

Aldeguer believes that Philippine boxing will survive long after Filipino boxing legend Manny Pacquiao caps his career. The affable promoter, however, said that much has to be done to pave the way for future Filipino boxing stars once Pacquiao retires.

For Aldeguer, the Pinoy Pride series and entering into the local PPV market are just some of those measures. The exposure of these risky approaches, Aldeguer believes, will provide the leverage Filipino fighters need to gain worldwide recognition.

“Many boxing fans want to see the fight live. They do not want to wait for the free TV telecast the next day,” Aldeguer said.

“Venturing to PPV is part of ALA Promotions global scale plan of promoting Filipino boxers world wide.

“We are looking at going global in 2013 and 2014, bringing the Pinoy Pride series to where there are Filipino communities all over the world. I am talking about world tours for our fighters.”

No numbers yet

For the moment, Aldeguer told the media that they do not have preset target numbers for their PPV buys.  However, ALA Promotions along with its partners, will analyze the volume of PPV purchases after the fight and go from there.

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Kenneth P. Ragpala is an award-winning sports blogger who has been covering the sport of boxing since 2008. His works have appeared in local newspapers in his home city in Cagayan de Oro and in several online publications abroad. Ragpala has written for several boxing websites, namely Fight Hype, 8 Count News, and Bleacher Report.